About

An operator, not a consultant.

Bill McArtor, founder of McArtor Operations Advisory
Bill McArtor
Founder & Principal
MBA, Kent State University

I run operations for a plaintiff personal injury and workers’ compensation firm, and I help other law firms fix the operational problems that come with growth.

My background isn’t traditional consulting — it started in the United States Coast Guard. The Coast Guard runs on operations that have to work the first time, under pressure, with people’s safety on the line, and that standard never left me. It’s the same standard I hold a law firm’s back office to: build the system right, make it dependable, and don’t hand over work that isn’t finished.

Before law, I sat on the executive team of a hospital, leading decision support and operations in one of the most data-intensive and tightly regulated environments there is. I led the due diligence that carried the hospital through a sale to new ownership, ran its accreditation transition from The Joint Commission to DNV Healthcare on ISO quality-management principles, and was the executive lead on its electronic medical record implementation during the federal HITECH mandate. That’s where the data-driven side of how I work was sharpened — and where I learned that a sale, a quality overhaul, or a system-wide rollout only lands when the operations and the numbers underneath it are sound.

As a chief operating officer, my work is the machinery that keeps a firm running: hiring and HR, payroll and benefits, the case-management and phone systems the whole firm depends on, vendor relationships, and the firm’s finances. I’ve rebuilt PTO and leave policies to close real compliance gaps, run a 401(k) recordkeeper transition end to end, built performance-review systems from scratch, evaluated and onboarded legal technology, built the dashboards and fee-and-referral analyses that show a firm where its revenue actually comes from, and worked through the financial and ownership questions that come with running and growing a firm.

I started McArtor Operations Advisory because most firms my size can’t justify a full-time COO — but they have COO-sized problems. A project-based engagement gives them the expertise without the overhead.

Plain answers, fixed scope, and work that’s done right the first time.

The first conversation is free, and I’ll tell you on that call
if your firm isn’t a fit.

Book a 30-minute call →